Sellers: Want a fast sale at fair market value?
Buyers: Want to find it fast & avoid over-paying?
I've helped HUNDREDS of clients do just that.
The Truth about Real Estate Agents/Brokers
The Truth about Real Estate Companies
The Truth about Relocation Services
The Truth about Appraisals
The Truth about Real Estate Loans
Buyers: I really know how to interpret values with expert clarity. I am in different areas like this every day: I really do know all the areas in the bay area... From Lamorinda, the Amador Valley, Diablo Valley, Silcon Valley, Half Moon Bay, the east bay, the peninsula, San Francisco and the north bay. It's not that I want to list and sell the entire bay area, but rather just a few homes at a time around the Bay Area, where I am needed most.
 
Sellers should list with me the first time, but I am usually the one they call the 2nd time around, because they "FIRED" their first broker when their home did not sell with an "area specialist." I primarily listed and sell properties other agents/brokers can't. My average marketing time is around 3 weeks since 1982. That's remarkable, because the markets have not always been so easy to sell in.
 
The most challenging years were 2008-2011, with massive problems to overcome, yet I already knew how to handle them from when I helped sellers back in 1990 go through the very same short sales. One of the unexpected problems, however, is that some lenders failed us, plus we had lenders that knowingly or unknowingly caused many deals to fall apart.
 
In good and bad times, it takes a marketing specialist (among other abilities) to do it right! The market and values are always changing, continually a challenge.
Just take two examples: a listing in Albany and one in Fremont: These sellers, both having owned their homes for 20-30 years, called me to re-list their homes after their homes didn't sell after 3 + 10 months on the market with their long term "friend" agents. I sold them both within 30 days. I even helped one of the buyers obtain their financing, even though I did not represent that buyer.
 
*List price when property sold and Days on Market after listed at this price. Note: This list only goes back to 1998.
 
3320 Tahoe Ct, Antioch (sold) 301 S. 19th St, Richmond (sold) 983 55th St, Oakland (sold)
127 Trellis Bay, Hercules (sold) 578 Tahos Rd, Orinda (sold) 425 A St, Daly City (sold) 44 Oak Dr, Orinda (sold) 1074 Barbara, San Pablo (sold)
My Track Record (All Listed by Gordon except where marked "Represented Buyer")
Status/Photo
 
Address
List Price
Sales Price
Days to Sell
While Listed w/Gordon
Previously Listed
(did not sell) with...
active
 
1653-1657 Graham Way
San Leandro
500,000
back on market
3
closed
 
325 Dutton Ave
San Leandro
449,000
360,000
represented buyer
n/a
pending
617 Golden Gate Ave
Pt. Richmond
480,000
pending
Buyer showed up on day 1
n/a
closed
 
8560 Golf Links Rd
Oakland
399,888
427,000
found while pending with other buyer, who canceled, represented buyer
n/a
closed
 
3038 Davis St
Oakland
425,000
417,500
represented buyer
n/a
closed
 
374 Beck St
Richmond
199,000
230,000
found while pending previous buyer canceled, we sneaked in and made a deal
n.a
closed
 
1015 Wood Hollow
Fairfield
243,500
273,000
found in 1 day
Represented
buyer only
10+ offers
n/a

 closed
 
2551 Renwick
Oakland
335,000
345,000
20 days
40 days
with Independent Broker
closed
 
16627 Rolando
San Leandro

499,000

532,000
represented
buyer
n/a
closed
 
900 Lake St
San Pablo

150,000

170,000
Found & sold within 1 day. Represented
buyer
10+ offers

n/a
closed
 
3000 School 
Oakland
withheld
withheld
represented
buyer only
found off market
n/a

 
6940 Balsam
Oakland 94611
300,000
295,000
represented
buyer only
n/a

 
85 Scenic Ave,
Pt Richmond
329,900
320,000
represented
buyer only
n/a

 
2624 99th,
Oakland, CA 94605
2321 99th, Oakland, CA 94605
$162,000
represented
buyer only
n/a

 
1332 Santa Clara
Richmond
$310,000
$316,000
30 to receive offer
120 days with
Fairmont Real Estate
 
5243 Cole
Oakland
$280,000
Sold for $290,000...
But appraisal came in at $272,000
19
124 days with
Century 21

 
1074 63rd
Oakland
$160,000
$160,000
Short sale:
Sold 5 times,
2 weeks each
182 days with
Elite Realty
 
 
 710 Masonic Ave
Albany
 410,000
400,000
9
227 days with
Security Pacific +

 
2454 Benchmark
Fremont
$715,000
$680,900
31
 Intero
for 121 days
 
796 Santa Maria,
El Sobrante
$199,950
$189,000
represented
buyer only
n/a
 
19078 Carlton,
Castro Valley
410,000
419,000
represented buyer only
n/a
wrote offer 1st day it hit MLS
closed 30 days

 
105 Krause Terrace,
Martinez
$450,000
$450,000
sold 5 times
fell through because
BoA declined short sale

180

 
1664 Grove Way, Castro Valley
$360,000
$364,000
no credits
8 days, however prior sale fell though (buyer didn't qualify)

251 days with an Independent Realtor, "First Class"
 
237 Freeman Ct, Antioch
sold
sold
Represented Buyer
only
Beat out countless other offers, yet my buyer bought this Bank owned REO at listing price
   
32 Greenview Ln, Richmond
sold
sold
Sold 5 times, took 8 months for lender to agree
Short sale with CitiMortgage
   
 955 Grant,
Vallejo
sold
sold
 Represented Buyer
Bank owned, cash
   
58 Villa Dr,
San Pablo
sold
sold
Represented Seller,
45 days
Short sale with 2 loans, WaMu, very difficult, but closed.
   
147 Marina Way
Richmond

 sold

 sold
Represented
Seller & Buyer, 7 days
Short sale,
cash
 
3100 Persimmon St Antioch
sold
sold
Represented Seller
sold 5 times, each time 5 days, but escrow took 9 months
Short sale from hell, but i did it
with 2 existing lenders, cash

 
2125 Sandra Dr
Napa
Represented Buyer
only

 
4429 Valle Vista
Pittsburg
Represented Buyer
only

 
27651 Del Norte
Hayward
Represented Buyer
only
 
1491 Waverly
Pittsburg
Represented Buyer
only

 
919-921 Thornton
San Leandro
$525,000
$497,500
135 Days
RE/MAX
134 Days

 
4632 Fallow
Antioch
$330,000
$316,000
3 weeks.
took 4 months to close because of lender problems
n/a
 
609 Frieda
Suisun City
$200,000
$196,000
10 days
152 Days
Prudential

 
5077 Wilmont
Antioch
$405,000
$405,000
sold 6 times,
last escrow took 3 months to close because of lender problems
93 Days
ATM real estate
 
58 Villa Dr
San Pablo
$199,900
$200,000
sold 4 times, each about 14 days apart;
last escrow took 2.5 months to close because of lender problems
184 Days
ATM real estate
 
36549 Bottle Brush
Newark
$535,000
$480,000
78
Century 21
95 Days

 
694 Everglades
Livermore
$530,000
$515,000
Sale fell through
30
Buyer lost job
184 Days

 
393 Hacienda Ave
San Lorenzo
465,000
455,000
Sale fell through -
38
Lender problems
43 Days
 
4304 Suzanne Dr
Pittsburg
560,000
540,000
Sale fell through -
9
Lender problems
119

 
3930 Pinon Cyn Terrace
Castro Valley
599,000
595,000
35
Client from 11 years ago
 
 
 4098 Alder Terrace
Fremont
$525,000*
$515,000
2 Days
 Intero Real Estate Svcs
for 106 Days
 
 235 Wildwood South
Hercules
 $509,000*
$509,000
11 Days
 1st California Realty
and Coldwell Banker
for 84 Days

 no photo or sign needed
 
255 S. 19th St
Richmond
$301,000
$306,000
2 Days
Egger Realty
for 47 Days

 
330 6th St
Richmond
$449,950*
$442,000
11 Days
Coldwell Banker
for 204 Days
 
5217 Catanzaro
Antioch
$499,000
$499,000
46
Wall Street Realty &
Barnes Realty
for 126 Days

 
4 Pacini
Pittsburg
$480,000
$465,000
24
Coldwell Banker
for 47 Days
 
 
10 Applegate Ln
Oakley
$445,000
$480,000
38
Camelot Properties
for 66 Days
 
 
2362 Brooks Ave
Richmond
$496,000
$496,000
44
Security Pacific
for 23 Days
 
1741 Bancroft Way
Berkeley
$590,000
$590,000
Probate
45 days
Jordan Real Estate
for 39 days
 
12 Lycett Circle
Daly City
$1,100,000
$1,060,000
8
Bay Realty
for 39 days
 
17-19 Montana
Richmond
$649,000
$641,500
n/a
Representing
Buyer Only
 
675-677 Sunset Blvd
Hayward
$622,500
$600,000
22
n/a
 
952 Country Run
Martinez
$615,000
$615,000
13
n/a
 
1614-1616 Thomas
San Francisco
Previously Listed
at 799,000
840,000
41
Coldwell Banker
for 138 Days
 
3100 Persimmon
Antioch
$375,950
$380,000
Within 1 hour of "hitting the market," I showed this to my Buyer and wrote the 1st offer - accepted next day by Seller.

Represented Buyer Only
 
461 Glacier Dr
Martinez

369,828

372,000

-

Represented Buyer Only
 
291 Calle Lolita
Los Gatos
$750,000
$735,000
29 days
RE/MAX
for 35 days
 
5 Quail Hill Ln
Richmond
327,500
327,500
15 days
California HeritageProperties
for 27 days
 
800 Mariposa
+ lot next door
Rodeo
359,950
120,000
350,000
$120,600
37 days
Prudential California Realty
for 76 days
 
 
6150 Dimm Way
Richmond
625,000
580,000
120 days
Security Pacific
for 146 days

 
 
 1960 Gentle Creek
Fairfield

$535,000

$525,000

-

Represented Buyer Only

 
 
2048 Sandcreek Way
Alameda

$419,950

$410,000

7 days
Key Properties
for 31 days

 
 
16900 Robey Dr
San Leandro

$590,000

$590,000
190 at this price

n/a
 
477 Stonefield Ct
San Jose

 $585,000

 $575,000
At this price, 3 weeks.
 
Originally listed at $635,000, reduced 3 times; $620,000, $599,000 and $585,000.

n/a

 

 
4532 Loon Ct
Antioch

$375,000

$379,950

21

Represented Buyer only.
 
 
716 Ct
Livermore
$489,950
$490,000
14
Century 21
for 65 days
 
3511 Lyon Ave
Oakland
$349,950
$349,950
1
Community Home Sales
for 75 days 
 
952 Country Run
Martinez
$389,950
$396,950
1
Represented Buyer Only
1st to get there
 
 
3231 Briggs Ave
Alameda
$888,000
$865,000
184
Property Investments
for 88 days.
 
97 Taylor Place
Bethel Island
$499,950
 $500,000
Undoubtedly, the most difficult home to sell in my 21 years!
250
Pacific Union and Coldwell Banker
for 405 days

 
 
1265 Oakes Blvd
San Leandro

$419,000

$406,000

n/a

Represented Buyer Only

 
 
 1049 s
San Francisco

 $399,000

$420,000

n/a

Represented Buyer Only

 
 
 3461 Moretti Dr
Concord
 $313,000
 $313,000
Zero down!
Zero Closing costs!
100% financing!
I arranged the financing on this as well.
 Represented Buyer Only
 
5462 Trumpet Ct
Castro Valley
 $625,000
$595,000
"as-is" fixer
23
RE/MAX +
2 other Independents
for 196 days

 
 
 41721 Paseo Padre Parkway
Fremont

 $569,888

$569,950

0
Represented Buyer Only.
1st to get there

 
 
2111 Norse Dr
Pleasant Hill

 425000
405000
"as-is"

16
Realty World
for 155 days

 
 
18 Starflower Terrace
San Ramon

 499,950

490,000
26
Closed in 16 days.
Call Cash
Pacific Union
for 33 days

 
 
 12 Doloress Way
Orinda

 575,000

569,000
137
 
Showed this home 10+ times myself.

----

 

 
10585 Center Ave
 Gilroy

 $699,000
652,500

 49
Century 21
for 322 Days

 

 

 

24 Dolores Way
Orinda

$650,000

$620,000

58
Coldwell Banker
for  94 Days
   
 45113 Pawnee
Fremont

 687,200
659,000
as-is

 40
California Realty
Realty World
for 223 Days
   
 Porthole Ct,
Hercules

$233,500

227,500

n/a

Represented Buyer Only
   
133 S 3rd St,
San Jose

$515,000

$495,000

n/a

Represented Buyer only
   
 5757 Moraga Ave
Montclair

$399,000

$355,000

7

Represented Buyer only
   
 766 El Granada Blvd,
El Granada (Half Moon Bay)

 $799,950

$785,000

-5 days

(I showed/sold this 5 days before listing it)
 Coldwell Banker
for 124 days
 
(Represented both
Seller and Buyer)
   
5581 Lemke Pl
Fremont

$525,000

$510,000

 40
Represented Buyer only
   
 933-935 Carmel Ave
Albany

 $399,950

$425,000

 10 Days
Represented Buyer only
Competed with 4 other Buyers.
My Buyer won!
   
 3495 Mt. St. Helena
San Jose

 $399,950

$462,500

 5
 Represented Buyer only.
Competed with 7 other Buyers.
My Buyer won!
   
 19 Orchard Ln
Alamo

$699,000

$699,000

10
Represented Buyer only
(Thanks Cindy!)
 
 1620 Armstrong Ct
Concord

$272,950

$268,000

3
Represented Buyer only
 
 2031 69th Ave
Oakland

 $520,000

 $520,000
61.
6 unit property
Not many qualified Buyers for this property type
 Realty World
6 months
   
 198 4th St
Montara

$875,000

$850,000

30 days all cash
Coldwell Banker
for 6 months.
   
1460  Corte de Thais
San Jose

$549,000

560,000

1
Represented Buyer only
Found this within the first few hours of being listed, showed it to my Buyer that afternoon, sold it the next day.
   
 15420 Maureen
San Leandro

 275,000

262,500

13 days (as-is) all cash

n/a
   
 16872 Robey Dr
San Leandro

 549,950

592,000

24 days
Independent Broker for 186 days
 
Sold one across the street, too - the seller of that referred me to this one.
   
 509 Saddleback
Livermore

 315,000

315,000

1
Represented Buyer only.
 
Click me
 
 1275 Calhoun
Hayward

 1,599,000

 1,500,000

 72 days
 Sotheby's for over a year.
Represented Seller and Buyer
  Click me  
 16897 Robey Dr
San Leandro

 400,000

 450,000

 30 days
 Coldwell Banker
for 94 days
   
3127 Hyde St
Oakland

 $200,000

 $208,000

 14 days - 8 offers

RE/MAX for 115 days
   
 3374 S. Lucille
Lafayette

 355,000

 355,000

 40 days
 Better Homes for 96 days
   
1122 Valota,
Redwood City

 $460,000

 430,000

 65 days
Coldwell Banker
for 93 days
   
29853  Vanderbilt,
Hayward
 $360,000
$25K in work
 $335,000
"as-is"

 48 days
 Century 21 for 167 days
   
5134 Royal Palm
Fremont

 $280,000

 $280,000

 21 days

 Realty World for 41 days
 
1888 Maybelle
Pleasant Hill

$206,000

$206,000

18 days
Independent
for 3 mos
   
 265 Sparrow,
Hercules

 $205,000

 $200,000
 47 days

 Prudential for 85 days
 
2936 D St,
Hayward

$167,000

$173,000
21 days
Mason McDuffie
for 3 mos
 
5340 Camino Alta Mira
Castro Valley

$268,000

$270,000

32 days

Better Homes for 3 mos
 
502 Allegheny
Walnut Creek

$245,000

$245,000

1 day

Represented Buyer Only
 
1700 Tulare
Richmond

$167,000

$167,000

26 days
Locators
for 3 mos
 
3922 Harrison
Oakland

$355,000

$355,000

28 days

Pacific Union for 3 mos
 
404 Roberta,
Pleasant Hill

$295,000

$295,000

20 days
Prudential
for 3 mos
 
2070 Emerson,
Berkeley

$285,000

$255,000

68 days
Prudential
for 3 mos
 
17426 Dellhaven,
Castro Valley

$304,000

$298,000

21 days
Mason McDuffie
for 6 mos
 
445 Pazzi,
Walnut Creek

$323,000

$320,000

33 days
Re/max
for 3 mos
 
988 Arbor,
San Leandro
$285,000 $280,000

7 days
Allied Brkrs + 3 other brokers for 2.5 yrs
 
18597 Vineyard,
Castro Valley

$449,500

$449,500

70 days
Re/max
for 6 mos
 
2198 Granite,
Alamo

$389,000

$389,000

3 days
Pacific Union for 18 days
 
14967 Peninsula
San Leandro

$240,000

$235,000

7 days

Gadsby Assoc for 128 days
 
4118 Phoenix,
Concord

$178,000

$176,000

5 days
Independent
for 6 mos
   
 1333 Rose,
Berkeley

$165,000

$165,000

 22 days
 
   
1338 Hopkins
Berkeley

$550,000

$550,000

 38 days
 
 
5650 Carberry,
Oakland

$200,000

$200,000

24 days
Mason McDuffie
for 9 mos
 
6344 Alisal,
Pleasanton

$549,000

$525,000

45 days
Independent for 15 mos
 
795 Pinedale,
Hayward

$195,000

$193,000

80 days
Mason McDuffie
for 3 mos
 
1333 Club,
Richmond

$160,000

$165,000

16 days
Independent
for 3 mos
 
9678 Alcosta,
San Ramon

$310,000

$300,000

50 days

Pacific Union for 3 mos
 
980 Lambaren,
Livermore

$175,000

$175,000

30 days

Valley Realtors for 3 mos
 
2156 Owens,
Pinole

$195,000

$195,000

11 days

Security Pacific for 5 mos
   
 361 Violet
Hercules

 $193,500

 $193,500

 40 days

 Security Pacific for 3 mos
 
1180 Brown,
Lafayette

$800,000

$800,000

40 days

Pacific Union for 3 mos
 
999 Arbor,
San Leandro

$350,000

$310,000

30 days

 Represented Buyer only
 
2323 Lake Meadow,
Martinez

$139,000

$135,000

30 days

 Represented Buyer only
 
2708 Laramie Gate,
Pleasanton

$324,000

$322,000

30 days

 Represented Buyer only
Many more are listings and sales since 1982.
These Sellers and Buyers went through hell before they met me - learn how I came to their rescue!
The Truth about Real Estate Agents
Only approx. 10% of the 50,000 agents and brokers in the Bay Area are full time.
All brokers and agents are self-employed and not salaried. They are solely responsible for the service and results they provide, including how they obtain clients.
Most real estate agents rely on referrals for obtaining business (from family, friends and "sphere of influence" sources). This means that they have to stay local and do not market or sell to people outside their area.
I meet with a lot of people who have been mistreated, misrepresented and lied to by other agents and brokers. I fix all that, if I can reach them or if they can reach me in time.
 
The Truth about Real Estate Companies
A typical real estate office is embarrassing to describe. There is what is called "floor time." Agents take turns answering calls and any walk ins. This is a huge waste of time. Instead, I'm out in the field all the time answering my calls, meeting people, showing properties, listing properties, presenting offers.
Everything done in an office can be done in the field - in my car, at a vacant house, at Starbucks, anywhere!
The real estate business is a huge revolving door, and this is why real estate companies are in the business of managing agents, not selling properties.
Real estate companies make their income off of the commissions earned by their own agents, most of the time taking 50-75% of the total commission. So the reality of a large company with dozens of agents has no real value to Buyers or Sellers, just to the company, which makes money off the agents/brokers!
What all this means is that if a broker is really successful, he or she should be running their own small company. Wouldn't you? But to be really successful, one must have services that really work.
 
Why don't sellers list their property with the same agent they purchased the property with?
Very few property owners use the same agent because...
  1. The agent is no longer in business. Most real estate agents leave the business after 6 months. Also known as the "revolving door."
  2. The agent provided poor service and/or representation during the purchasing process.
  3. The owner finds a better Realtor.

The Truth About Appraisals

Believe it or not, I am a more accurate estimator of the real market value of a property than an appraiser (most of the time - I'm not perfect!) Even though I am not a certified appraiser, here's why I get over 95% of my Sellers full price sales (even in bad times):
 
Appraisers do not look at the competing homes for sale and they do not look at the "pending" sales (in escrow). I look not only at these and the closed sales, but also the history of each of the properties (how long they have been for sale and at what prices they have been at). I also go back in time more than 6 months when appropriate, which appraisers are not allowed to do. I present all of this information to you (and buyers) in living color, complete with color photos, maps and full text details of the properties and their history. Pricing your home accurately is very important in any market. Since most properties are inaccurately priced, they "expire." I take over many of those expired listings and, as my track record testifies, I am very successful at getting them sold quickly AND at or near the full price. Is this a service you want? If so, call Gordon Allen today.
The Truth about Loans
All the quotes you see in the paper, on TV and on the radio are worthless, because the rates and points change every day, and the points (percentage of loan amount) a lender charges determines the rate. APRs are advertised but rarely understood and never broken down as to how many actual points it takes to obtain a certain interest rate.
 
So just call me for the lowest rate and points for any type of loan, from over 150 different lenders.
 
If your property is already listed with a broker,
this is not meant to be a solicitation of that listing
 

Copyright 1995-2001 © Gordon Phillip ALLEN REALTORS®. All rights reserved.
Do not duplicate or distribute in any form.